Independent Electric Co.

Independent Electric Co. is a Victoria, B.C. contractor with 20 years of expertise across custom homes, automation, solar, and industrial projects. They needed a cohesive brand identity and logo versatile enough to scale seamlessly from digital usage to van decals and print collateral.

Building on core brand keywords—experienced, local, reliable, innovative, and accessible—I created a clean, professional visual system. The primary logo balances a sturdy, trustworthy weight with a subtle cleverness: two electrical plugs meet within the negative space to form the initials “I” and “E.”